Exclusively on ESPN: Alesso-Katy Perry Music Video “When I’m Gone” to Debut at Halftime of 2022 College Football Playoff National Championship January 10

ESPN will give a cosmopolitan audience the first-ever front at the “ When I ’ thousand Gone ” music video from ball-shaped superstars Alesso and Katy Perry in a never-been-done way for the network. The video will debut during halftime of the 2022 College Football Playoff National Championship, taking station Monday, January 10 on ESPN. The game begins at 8 p.m. ET. You can see the teaser here .
ESPN has made big splashes during halftime performances in the past, with luminary performances from Grammy-winning artists Kendrick Lamar and Imagine Dragons. This year is the first fourth dimension ESPN has ever dropped a ball-shaped music video within a know broadcast .
“ The National Championship is the arrant degree to infuse breakthrough music into our air, ” said Laura Gentile, Executive Vice President, Commercial Marketing, Disney Networks & ESPN. “ Collaborating with world-renowned artists Alesso and Katy Perry to create a big-time halftime experience for fans will only add to this cultural consequence. ”
“ When I ’ thousand Gone ” marks the beginning collaboration between the artists, who teased their partnership earlier this month on social media. The lyric video debuted today on Alesso ’ s YouTube page, but fans will have to wait a small longer for the January 10 music video premiere.

“ We are thus activated for Alesso and Katy Perry ’ s music video recording to premiere in a first of its kind campaign with ESPN, ” said Gabriela Henriques, Director Creative Sync & Sports commercialize at CMG. “ This is a stellar model of the synergy between music and sports, and how loop they are in nowadays ’ south culture. There international relations and security network ’ metric ton a better event than halftime of the College Football National Championship to debut a song like “ When I ’ thousand Gone. ” ”

Perry isn ’ t a strange to major college football ; she was the College GameDay guest picker in 2014 for the Alabama-Ole Miss game. The national championship takes target inside Lucas Oil Stadium in Indianapolis, Ind.

“ When it comes to my music videos we all know I like to push the boundaries and myself, and create unique opportunities for my fans to see them, ” Perry said. “ ESPN and particularly College GameDay hold a special place in my heart, so partnering with Alesso to become the beginning artists to ever debut a ball-shaped music video recording within a bouncy event on ESPN made for a arrant and natural pair. ”
“ I ’ m then thrilled that “ When I ’ thousand Gone ” is last extinct. We ’ ve been waiting the whole year to share it with all of you, ” Alesso said. “ I ’ thousand honored to collaborate with Katy on such an perplex dance record, and with ESPN to become the first base artists to premiere our music video recording at halftime of the College Football Playoff National Championship. I loved working with her and think this sung and television came out super special. ”
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Category : music

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