Flashmob – The 25 Percent Project

Chapter 4

What is it?
During a flashmob, a group of people meet apparently ad lib in a public space such as a hearty, a shopping promenade, or a ballpark .
They then perform an action and just as cursorily disperse.

A successful flashmob involves a big count of people and has a hard ocular affect. The action itself can be a simple dance act, people singing a song, or in truth any out-of-place action. They are disruptive and memorable, while being brash, fun and playful – not aggressive .
In recent years flash mobs have often gone viral through social media and have been replicated in other countries and context .
One case is the flaunt gang organised by Colectivo Las Tesis for the day on the elimination of ferocity against women in Santiago del Chile ( united nations violador en tu camino ). This carry through was then replicated in many cities in Europe .
How do you do it?
Organising a ostentation syndicate requires quite a bunch of preparations and plan. You need to :

  • Devise your concept/idea.
  • Script a simple action that can be performed by anyone.
  • Check where to perform it and whether it is legal to do so – this may involve obtaining necessary authorisations. 
  • Make sure you have a volunteer ready to film your action and put it on social media!

When planning your flashmob, make sure you choose a time and set where lots of people will see you, while being mindful that the placement is safe for your participants .
once you know how and where, it ’ south time to think about who. Assembling your team is probably the most difficult contribution of doing a flashmob. You will need performers who can all take share in the military action – while keeping it a surprise from the public.

You can use home digital networks to recruit volunteers and plan :

  • A mailing list with a restricted number of recipients
  • WhatsApp or Telegram groups 

Organising a flashmob takes time and requires that you have a network of contacts already. But it has the advantage of making an impact at relatively low-cost .
Why and When should you use it?
Flashmobs do not necessarily need to carry a political or civic message. Lots of the time they ’ re plainly a fun performance. But they can be a very effective tool to raise awareness of your specific issue .
If you manage to catch the attention of the populace through your flashmob, make certain that people know who is behind it and what you stand for .
To do this, you ’ ll want your crusade name or # hashtag to be visible during your stunt. You can put them on badges or write them on your clothes.

You ’ ll besides want people to be able to get in touch with you after the event so they can get involved in your campaign. You can do this by making certain your social media account is visible and, belated on, by sharing your stunt on your social media channels .
Works best in combination with:
Flashmobs are a good scheme to capitalise on the media attention around your action and a design for potential follow-up actions ( e.g. once you have raised public attention you could try to get an interview or write an article on the issue you are campaigning about ) .

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