

The album was produced wholly by No I.D., a longtime Jay-Z collaborator who is besides known for his work with Mr. West and Vince Staples. Guest performers include Frank Ocean and Damian Marley, along with subtle flourishes from Beyoncé ( “ Family Feud ” ) ; The-Dream ( “ Marcy Me ” ) ; Jay-Z ’ sulfur mother, Gloria Carter ( “ Smile ” ) ; and his and Beyoncé ’ s daughter Blue Ivy ( who asks, “ Daddy, what ’ s a will ? ” on “ Legacy ” ).
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In keeping with the couple ’ sulfur extended turn toward activism, “ 4:44 ” looks outward adenine well as inbound. The track “ The Story of O.J., ” which comes with a potentially incendiary bomb video on Tidal directed by Mark Romanek and Jay-Z, is about “ having a plan, how we ’ re gon na push this forward, ” the knocker said on the radio. “ We all make money, and then we all lose money, as artists particularly. But how, when you have some character of success, to transform that into something bigger. ” ( “ Generational wealth/that ’ s the key, ” he raps on the album closer “ Legacy, ” repeating a recurring theme. ) The black-and-white animate video recording for “ The Story of O.J. ” plays with racial caricatures and historic allusions to slavery, the Ku Klux Klan, segregation, lynch, the Black Panthers and more, all while turning lyrically on the affirmation by O.J. Simpson that “ I ’ megabyte not black, I ’ meter O.J. ” ( The song samples “ Four Women, ” by Nina Simone, which tells a floor of racism via female characters with differing skin tones. ) “ Financial exemption my only hope, ” Jay-Z raps, stressing the importance of investing — in his case, in real estate and art — and once again bringing the conversation back to Tidal. “ Y ’ all think it ’ s bougie/I ’ megabyte like, it ’ randomness fine, ” he adds. “ But I ’ thousand tryin ’ to give you a million dollars ’ worth of game for $ 9.99. ”