The £100 Christmas ad that blows John Lewis out of the water

This year ’ second John Lewis Christmas attend, in which a draco tries to kill several people then holds up a pudding, reportedly cost £7m to make. And that ’ s fine. It ’ s a good mention, and John Lewis has a repute to uphold, and you can ’ thyroxine actually put a price on the half a dawn of vaguely duty-bound Twitter buzz it generated. however, by no mean is it the best christmas ad this year. That acclaim nowadays goes to Hafod Hardware, a bantam autonomous family-run hardware store in Rhayader, Powys, whose ad cost fair £100 to make. Quite honestly, it blows John Lewis out of the water. here ’ s what happens. A little boy wakes up. He brushes his tooth, eats his breakfast and goes to work. He opens the denounce, fixes a broom ; he cleans the antagonistic and restocks the shelves. He serves a customer, does a moment of accounting, serves another customer. At the end of the day he switches off the light, bends down to pick up a Christmas tree and – PLOT TWIST ! – he ’ s actually a 30-year-old world. The strapline comes up : ‘ Be a pull the leg of this Christmas ’. The end.

Judging by the YouTube comments under the video, there is not a dry eye in the house. The attend is being hailed as a celebration of traditional Christmas heart, the intensity of the freelancer, and the importance of residential district. It ’ randomness been featured in the national media as an antidote to the aggressive willy-waving we see from brands at this clock of year.

Which it is and it isn ’ t, in truth. While it ’ randomness impressive that the denounce has only spent £100 on the ad – and that was to pay for an engineer to record the song on the soundtrack – it distillery manages to crib reasonably heavy from the John Lewis playbook. There ’ randomness a kyd. There ’ s a tree. There ’ s a slowed-down cover charge interpretation of a well-loved song. The entirely thing stopping it from being a John Lewis allude is the lack of a very polite man whose name is besides Hafod Hardware politely redirecting Twitter users to the discipline bill .Packs an almighty punch ... the Hafod Hardware Christmas advert.

Packs an godhead punch … the Hafod Hardware Christmas allude. Photograph: @HafodHardware But let ’ s not be besides mean-spirited. The fact is that the Hafod Hardware ad packs an godhead punch, because of the history of the workshop itself. It has been open since 1895, fending off competition from bigger companies with every tone ; and it ’ s a genuine kin workshop, passed down through the generations. The grandfather in the allude is the nephew of the collapse, the man at the end ( his son ) runs the denounce with him and the small male child could practicably grow up to run the shop after him. Any old idiot can get a child to sweep up a denounce, but the magic of the ad is that it shows the real pulp and blood linage of Hafod Hardware. It ’ s the beating center of the community, and has been for years. No total of money can buy that. so possibly it ’ mho prison term for John Lewis to follow suit. Every year its Christmas adverts drift further and further from its core brand – quite frequently you ’ re lucky if the ads actually feature anything you can buy in-store – and it seems authorize that things aren ’ thymine working. This class the company unveiled its first gear ever half-year loss, and it isn ’ t like these things have a substance abuse of improving. possibly future year it can find a way to use its Christmas ad to remind people what the shop was, and what it meant to people. If it can connect even half equally well as the Hafod Hardware ad, it ’ ll be on to a winner. specially if it alone costs them £100 .

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Category : music

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