Beats Music – Wikipedia

This article is about the Apple music streaming service. For musical beats, see Beat ( disambiguation ) Beats Music was a subscription-based on-line music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithm-based personalization with adept music suggestions from a diverseness of sources. Development began in 2012 under the diagnose “ Daisy ”. The service built upon Beats ‘ consumer electronics agate line and its 2012 skill of the similar service MOG. The overhaul was launched in the United States on January 21, 2014. Beats Music was acquired by Apple Inc. as part of its purchase of Beats Electronics in May 2014. Beats Music stopped accepting fresh subscriptions when Apple Music launched on June 30, 2015. Subscribers were moved to the newly overhaul. Beats Music was wholly discontinued on November 30, 2015. [ 1 ]

history [edit ]

On July 2, 2012, Beats announced it had acquired the on-line music servicing MOG, reportedly paying between $ 10 million and $ 16 million. Beats officials said this the learning was share of the ship’s company ‘s finish to develop a “ rightfully throughout music experience. ” The acquisition did not include the ship’s company ‘s blog and advertising network, the MOG Music Network, [ 2 ] [ 3 ] which was sold in a separate transaction to the broadcasting company Townsquare Media in August 2012. [ 4 ] MOG initially indicated that it would continue to operate independently with no immediate change in overhaul. [ 3 ] A few months former in December 2012, the company hired Trent Reznor of the band Nine Inch Nails to serve as its Chief Creative Officer, and to help develop a new music service codenamed “ Daisy ”. As opposed to its competitors such as Spotify, in Daisy the plan was to use “ personalization ” based on user listening habits in combination with adept music curators to suggest tracks. The company initially announced a launch by late 2013. [ 5 ] The company had hired music industry members, radio personalities, and songwriters to serve as a music curation team for the service, led by former Clear Channel Communications executive and KIIS-FM music film director Julie Pilat. [ 6 ] [ 7 ] In August 2013, a land foliate was discovered for Daisy under its final name, “ Beats Music ”. [ 6 ] The service was formally unveiled in January 2014, for a establish in the United States on January 21. [ 8 ] In February 2014, Beats Music reached a license deal with the Merlin Network, a group representing a number of major independent phonograph record labels. While no fiscal details were disclosed, Beats did indicate that it would pay the labels at the like rates as the major labels. [ 9 ] On March 4, 2014, Beats Music acquired Topspin Media, a company which deals in the monetization of music and build up relationships between musicians and their fans. Beats Music CEO Ian Rogers had left Topspin to join the avail. [ 10 ]

Apple learning and closure [edit ]

On May 28, 2014, Apple Inc. announced it was buying both Beats Electronics and Beats Music for US $ 3 billion in a cash and stock deal. [ 11 ] The Wall Street Journal reported that Apple had valued Beats Music at “ slightly less than $ 500 million. ” [ 12 ] Following the purchase, Dr. Dre and Iovine were hired as executive employees, [ 13 ] [ 14 ] and worked at Apple for years subsequently ; [ 15 ] Beats Music CEO Ian Rogers would oversee both Beats Music and Apple ‘s ad-supported iTunes Radio service. [ 16 ] It was late reported by Business Insider that Apple was planning to merge the two services. Apple had hired note british radio DJ Zane Lowe to serve as a music curator. [ 17 ] It was besides reported that, in negotiations with commemorate labels for the modern service, that Apple had been attempting to encourage record labels to pull their capacity from the free, ad-supported tiers of competing services such as Spotify in ordain to drive adoption of the new service, and offered an bonus to Universal Music Group to pull its content from YouTube. The U.S. Department of Justice and Federal Trade Commission launched an investigation into this alleged trust in May 2015. [ 18 ] [ 19 ] Apple Music was unveiled during Apple ‘s Worldwide Developers Conference on June 8, 2015, and launched on June 30, 2015. concurrently with the public plunge of Apple Music, Beats Music was immediately discontinued ; users could migrate their Beats Music subscriptions, including their account, saved playlists, and songs, to Apple Music. [ 20 ] [ 21 ]

Features [edit ]

Beats Music offered a library of over 20 million songs that could be streamed on-demand by users. Users could download songs for offline playback, which remained accessible for the period of their subscription. The service used a personalization arrangement combining recommendations based on listening habits and algorithm with homo curation and playlists from music professionals and publications such as Rolling Stone, Rap Radar, and Pitchfork. [ 22 ] Song searches prioritized the original, master recordings of songs over early versions ( such as covers ). A feature of speech known as “ The sentence ” allowed users to generate playlists by filling four blanks in a sentence with words describing diverse activities, moods, and genres. [ 5 ] [ 8 ] The basic subscription plan allowed access to the service on three devices for US $ 9.99 per month, or US $ 99.99 per year. Along with a web-based interface, apps were available for Android, io, and Windows Phone. Sonos announced that Beats Music would besides support its radio loudspeaker systems on plunge. A syndicate plan with support for up to 5 people and 10 devices was besides available for $ 14.99 per calendar month, exclusive to family plan subscribers on AT & T Mobility. AT & T subscribers were besides able to access a longer absolve trial period. [ 5 ] [ 8 ]

selling [edit ]

An ad for the serve starring Ellen DeGeneres was aired during Super Bowl XLVIII in February 2014. Spoofing the fagot fib The Three Bears, the ad featured Ellen playing the function of Goldilocks. [ 23 ]

Personnel [edit ]

  • Jimmy Iovine – Co-founder and chairman of the Board
  • Dr. Dre – Co-founder
  • Luke Wood – President
  • Bozoma Saint John – Senior Vice President, Head of Global Marketing
  • Trent Reznor – Chief Creative Officer
  • Ian Rogers – chief executive officer
  • Matthew Costello – Chief Operating Officer
  • David Rotenberg – Vice President of Finance

References [edit ]

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Category : music

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