Hozier’s Guitars | Part 2: The Take Me To Church Video Goes Viral

A two-week catapult into the limelight

Hozier ’ randomness Guitars primitively published this post on August 30, 2015 on Storify. This version has minor modifications .
In Part 1 : The Making of the Take Me To Church Video we gave you the history of how the video came together .
In Part 2 we examine the range of events over a two-week period that helped to make the Take Me To Church television a viral phenomenon and how it catapulted Hozier ’ s career into the limelight .

24 SEPTEMBER, 2013: Video Pre-promotion

25 SEPTEMBER, 2013: Launch Day

The Take Me To Church video recording was posted to YouTube .

Rubyworks, Hozier ’ s label, chose State.ie to premier the Take Me To Church video .

Hozier posted the announcement to Twitter and Facebook .

Rubyworks and Feel Good Lost posted about it to Twitter and incontrovertible feedback about the video started coming in .

other media started mentioning the Take Me To Church video about immediately .

That evening the video was posted to Reddit by atheism-blocker101 with the caption “ A guy I know precisely put out his beginning ever music video. I ’ molarity speechless. ”

Niall Muckian, owner of Hozier ’ randomness label, Rubyworks saw that the video had been viewed 900 times before he went to bed that night .
meanwhile, Hozier played RTÉ ’ s Late Late Show Special for the twenty-fifth Anniversary of Childline .

then, nightlong, something extraordinary started to happen .
Hozier: “ I remember person texting me to say it was getting 10,000 views an hour. I went base that night and watched the views rise hour by hour. ” ( irish Examiner, February 2015 )

26 SEPTEMBER, 2013: Day 2

Hozier: “ I got home from doing something and person from Australia sent me a message on Facebook saying your television is going brainsick on Reddit [ … ] It was about a day or 16 hours after it had been put on YouTube .
person who knows me put it on Reddit – person called Atheist blocker 101 ( sic. ) or something – saying my friend good released this video recording and it went to the front page of Reddit videos and the views were coming in at 10,000 every hour. So that was a massive tip point. It was fair some friend of mine who hasn ’ metric ton come forward even ; person who knows me on Facebook posted it on Reddit. I ’ m grateful that they did that. I ’ ll buy them a pint ! ” ( The Edition, October 2013 )
In the early hours of 26 September, a gossip was left on the Reddit screw thread : “ I just spoke to the guy concisely over Facebook. Said thanks for such a capital song and video to accompany it. The guy ( Hozier ) had no mind it was posted here and wanted to thank the OP. so OP good function serviceman ( OP=Original Poster )
Rubyworks ’ Niall Muckian awoke to 9000 views ; 5 minutes by and by 20,000 ; an hour late 40,000 .

More support came in for Hozier and the video recording .

The Huffington Post piece appeared .
Huffington Post
That even, Hozier posted his thanks for the reception to Facebook and the television hit 100,000 views .

27 SEPTEMBER, 2013: Day 3

The views kept growing and reached 120,000 .

This graph shows the meteorologic spike in attention that propelled Hozier ’ s video from a video subthread to the front foliate of Reddit. ( Karma is the Reddit adaptation of likes or faves. )

diligence buzz was growing and Niall Muckian at Rubyworks started fielding calls from international labels interested in Hozier .

28 SEPTEMBER, 2013: Day 4

As a young video recording director, Brendan Canty was excited when his shape was chosen for the Vimeo Staff Pick .

29 SEPTEMBER, 2013: Day 5

The show Totally Irish on 98FM posted the television to their Facebook page and announced that the video had achieved 163,000 views .

And, in a sign of burgeoning popularity, parts of the video recording were turned into GIFs for the first time .

30 SEPTEMBER, 2013: Day 6

irish radio were catching on to the song .

1 OCTOBER, 2013: Day 7

The irish Examiner reported that the Take Me To Church video had been viewed 175,000 times .

2 OCTOBER, 2013: Day 8

Jim Sheridan, with whom Hozier had worked on the Late Late Show Childline 25th Anniversary Special on the even of the video recording launch, posted a Tweet tag Stephen Fry with a link to the video .

At the time, Stephen Fry was a very outspoken activist on the issue of LGBT discrimination in Russia and had a very big following on Twitter. ( See Part 1 of this sport for more details. ) Fry ’ s retweet of Jim Sheridan ’ s post was a significant event in how the video gained exposure .

Niall Muckian: “ … Stephen Fry retweeting it — it ’ s just a solid new charge. One of the more strange things deoxyadenosine monophosphate well is that it seems that there ’ second now the very begin of mainstream awareness and press. He ’ mho just been playlisted on Today FM, one of Ireland ’ second largest national radio stations. But all the blogs and the more selective indie kids are talking about it just deoxyadenosine monophosphate much as the kind of more “ mainstream ” press. Sometimes it needs to be one or the early but at the consequence it seems to be getting embraced by everybody. ” ( Billboard, October 2013 )

3 OCTOBER: Day 9

The Take Me To Church EP reached # 1 on the Irish iTunes charts .

Hozier played Hard Working Class Heroes, an industry showcase 3 day event for freelancer artists shows in Dublin. International label attention had become acute with 15 aged A & R agents in attendance .

4 & 5 OCTOBER, 2013: Days 10 & 11

Hozier did two support gigs in Belfast and Derry for the band Little Bear as the video and buzz about him continued to gain momentum .

6 OCTOBER, 2013: Day 12

The Take Me To Church video was featured on PerezHilton.com .

7 OCTOBER, 2013: Day 13

In the Billboard article “ Birth of a buzz : Behind the Scenes as Hozier Goes Viral, ” writer Andrew Flanigan summed up the extraordinary speed of the Take Me To Church television :

not even two weeks belated the debut television from an about wholly nameless artist with no major international support has received 232,134 views .

It is besides no little feat in itself that the same nameless artist had a drawn-out Billboard commercial enterprise man written about him within 2 weeks of his first base video launching .

Update: June 24, 2016

Hozier ’ mho Guitars has made flimsy modifications to this post in migrating it from Storify to HoziersGuitars.com .
In the 1004 days since the Take Me To Church television was released, it has received about half-a-BILLION views on Hozier ’ randomness YouTube and YouTube Vevo channels combined ( +451 million ) .
Thanks to all of our contributors with special thanks to @ literarypengke and @ Megn0481.

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Featured persona : Hozier, Take Me To Church video .

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Category : music

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