Spotify 2019 Data: Post Malone and Billie Eilish Dominated | Time

Newcomers Lil Nas X and Lizzo might have had monster years in 2019, but Post Malone was still the number one artist on Spotify. The streaming service released its year-end data on Wednesday in its annual “ Wrapped ” campaign, which besides included statistics from across the ten. The report illustrates how a lot streaming has grown in that time—and how dominant rap has become in this fresh ecosystem. Over the past decade, cyclosis has turned from a curio into the bulk of the music diligence, now making up about 80 % of its overall gross, according to the Recording Industry Association of America. Spotify is the drawing card in the playing field, with more than 110 million paying subscribers and about 250 million entire active voice users, compared with over 60 million subscribers for Apple Music. ( In contrast, in 2012, TIME reported that Spotify had equitable 4 million paying subscribers. )

This year, Post Malone led the way with over 6.5 billion Spotify streams across the ball. many songs on his album Hollywood’s Bleeding, released in September, have cleared 100 million streams—including “ Circles, ” which reached number one on the Billboard Hot 100 final week. But Hollywood’s Bleeding wasn ’ t the biggest album on Spotify this year—it lost out to Billie Eilish ’ randomness WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, the debut studio album from the 17-year-old California phenom. Spotify ’ s most streamed song might be storm to those who have been following the charts this year. Lil Nas X ’ s “ Old Town Road ” was an unprecedented phenomenon this summer, staying atop the Billboard Hot 100 for a record-breaking 19 weeks. But here, it reaches only number five. That ’ s because whereas Billboard folds original songs and their remixes into unmarried entities, Spotify counts remixes individually. If the original “ Old Town Road ” and the Billy Ray Cyrus remix were tallied together, they would total over 1.3 billion streams and well take the top slot. rather, Camila Cabello and Shawn Mendes ’ “ Señorita, ” with a billion streams, leads the way, followed by Eilish ’ s “ bad guy, ” Post Malone and Swae Lee ’ s “ Sunflower ” and Ariana Grande ’ s “ 7 Rings. ” These Spotify leaderboards reflect how much pop has shifted towards rap by adopting its postures, cadences, and sonic textures. Eilish, Post Malone and Grande all trust heavily on hip-hop elements, while the two other most-streamed artists of the year—the Brit Ed Sheeran and the Puerto Rican Bad Bunny—have besides efficaciously incorporated rap into their ball-shaped brands of pop music. And Spotify ’ s decade-long data only reinforces this course. The most pour artist from 2010-2019 was Drake—with 28 billion streams—followed by Sheeran, Post Malone, Grande and Eminem. The most stream racetrack was Sheeran ’ s “ Shape Of You, ” followed by Drake, Kyla and Wizkid ’ s “ One Dance ” and 21 savage and Post Malone ’ s “ Rockstar. ” The “ Wrapped ” crusade besides reflects another major development in the stream worldly concern : the attack of podcasting. In February, Spotify bought Gimlet Media, a podcast giant, and positioned itself as a new drawing card in a quickly expanding space. While their incorporation of podcasts into music playlists earlier this year drew some blowback, the gamble appears to be paying off. There are more than 500,000 podcasts on Spotify, and their podcast consultation has grown by more than 50 % since the begin of the class.

The most popular podcast on Spotify this year was the Joe Budden Podcast with Rory and Mal, in which the knocker Budden discusses rap music and culture ; he besides engaged in high-profile dust-ups on-air, including with Nicki Minaj. The podcast represents a confluence of two major cultural forces—hip-hop and podcasting—and possibly shows the focus Spotify will head in the ten to come. Contact us at letters @ time.com. share THIS STORY

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