Classic hip hop – Wikipedia

For the Westwood One format, see authoritative Hip-Hop Classic hip-hop is a music radio format focusing primarily on rap music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back ampere far as 2004, the format was beginning popularized in October 2014, after Radio One dropped a ill performing news radio format from its Houston station KROI in favor of classic rap. After attracting a dramatic increase in ratings, Radio One began to emulate the place ‘s format and stigmatization in other markets. At the lapp clock, early major radio broadcasters began to introduce classical hip-hop stations in selected markets .

Format and targeting [edit ]

Doug Abernethy, general coach of Radio One ‘s Houston stations, described the classic hip-hop format as a parallel to the classic rock candy and classical country formats : these stations focus primarily on pelvis hop music from the 1980s, 1990s, and early 2000s, featuring artists such as 2Pac, De La Soul, Mike Jones, LL Cool J, Ludacris, The Notorious B.I.G., Queen Latifah, and Salt-N-Pepa. Some stations may include little amounts of R & B in their playlists adenine well. [ 1 ] [ 2 ]

classic rap stations are aimed chiefly at listeners between the ages of 25 and 44 ; Tommy Boy Records founder Tom Silverman explained that rap had “ entered the kingdom of credible nostalgia ”, going on to say that “ I ‘m certain there are kids now who think 3 Feet High and Rising by De La Soul is a rite of passage, just like Led Zeppelin is ”. [ 1 ] [ 2 ] The format besides appeals to listeners who may not enjoy contemporaneous rap : iHeartMedia senior frailty president of the united states Doc Wynter explained that “ rap back then was about telling a story about your conflict and your family ‘s fight. now the reigning hip-hop king is a multiracial guy from Toronto who did not struggle. ” [ 1 ] [ 2 ]

history [edit ]

Origins [edit ]

The authoritative hip-hop format dates back to 2004, when KZAB, a Spanish-language FM station serving the Los Angeles area, was re-launched as KDAY. The re-launched station served to capitalize on the heritage of the original KDAY on the AM dial ( now KBLA ), which in the 1980s was the first radio station in the United States to play hip-hop music on a full-time basis. After the station ‘s sale to Fred Sands in 1991, the station dropped hip-hop and switched to business news program. The new KDAY primitively focused primarily on classic hip-hop music : over the following years, it backtracked on its gold-based format, before reinstating it in 2009. The station ‘s initial success was hampered primarily by its signal, which did not cover all of Greater Los Angeles ( a rebroadcaster, KDEY-FM, was besides established to improve the post ‘s reach in the Inland Empire ), along with the music itself, as rap music from the 1990s was not however nostalgic to listeners. [ 3 ] [ 4 ]

however, the new KDAY distillery enjoyed a cult take after : after it was announced that KDAY would be acquired by the Meruelo Group, owners of Spanish-language television receiver place KWHY-TV, it was speculated that the station would drop hip-hop and revert to a Spanish-language format to complement KWHY-TV. Following the administration of a “ Save KDAY ” campaign on Facebook led by Dr. Dre ( who was among the artists popularized by the original KDAY ), the post ‘s new owners confirmed that they would maintain the rap format, citing the “ value ” of the KDAY mark, along with plans to broaden the station ‘s audience to include spanish american listeners. [ 3 ] [ 5 ] [ 4 ]

Mainstream adoption [edit ]

On October 13, 2014, after having dropped a low-rated all-news radio format five days anterior in favor of all- Beyoncé music as a stunt, the Houston radio place KROI, owned by the urban-oriented radio group Radio One, launched a classical rap format branded as “ Boom 92 ”. Radio One stated that the format was the first of its kind among major-market stations in the United States, and would serve to complement its early urban-oriented music stations in the market. [ 1 ] Listenership of the new format saw a dramatic improvement over its previous all-news format : the following calendar month, KROI improved its audience share of 0.9, 26th place among Houston stations, to 3.2, 14th place in the grocery store. [ 6 ]

In response to its success, Radio One began to flip far stations to the Boom format and post, including Philadelphia ‘s WPHI-FM and Dallas ‘s KSOC. At the same time, early place groups, including iHeartMedia, Cumulus Media, Univision Radio, and Cox Media Group, began to slowly introduce classical hip-hop formats of their own. In November 2014, WTZA became the first base station in the Atlanta market to adopt classic rap ; a few days subsequently, both Cumulus Media ‘s W250BC and Radio One ‘s W275BK flipped angstrom well, with the latter using the Boom stigmatization. [ 2 ] [ 7 ] [ 8 ] Some stations, over the 2014 vacation temper, shifted towards classic rap as a impermanent format. [ 2 ] Edison Research analyst Sean Ross compared the growth of classical hip-hop to the egress of classical rock, which came during a alike youth-oriented switch in mainstream rock towards glam metal bands and dirt. [ 2 ] [ 4 ] KROI ‘s success was short-lived ; by December 2016, it had fell back towards a 1.4 share. In January 2017, KROI would drop its classical hip-hop format in favor of contemporary hit radio. [ 9 ] [ 10 ]

tilt of stations airing the format [edit ]

Satellite radio receiver stations [edit ]

  • LL Cool J’s Rock the Bells Radio – SiriusXM

Networks [edit ]

number of former stations airing the format [edit ]

See besides [edit ]

References [edit ]

source :
Category : music

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