Spotify launches a redesigned app with on-demand playlists for free users

At an event in New York City today, Spotify revealed a redesign app experience for its 90 million absolve customers. It ’ s the first major change to Spotify ’ s loose grade since 2014, and visually it looks a lot like what The scepter reported earlier this month. absolve listeners will now get on-demand access to 15 “ choose ” playlists ; you can play any song you want inside those playlists and are no retentive stuck in a world of shuffle playback. You ’ ll have to deal with shuffle beyond those 15 playlists, but this is still a significant improvement over how things have been until now .
Those are n’t playlists you make yourself, however. The 15 full-control playlists are generated by Spotify based on your listening habits and are constantly updated — most of them daily. They include a entire of 750 songs. Discover Weekly, Release Radar, and Daily Mix playlists are included, so it ‘ll be decent to have more flexibility with those .
Spotify says users have created over 2 billion playlists. The update app will help assist users with this “ playlisting ” process by suggesting songs that are similar to those they ’ ve already added right below the search barricade .

besides, Spotify will now ask unblock customers to choose their darling artists ampere soon as they get started with the app, allowing the military service to immediately provide individualized playlists tuned to their tastes. The new Spotify besides has a “ datum saver ” modality that ’ south mean to make biography easier for people on capped data use plans.

Spotify says it ’ s presently in the process of rolling out the redesign app experience to everyone.

At the start of today ’ south consequence, Spotify ’ s headman R & D officer Gustav Söderström touted the three tentpoles that have brought Spotify success : ubiquity ( handiness across popular devices ), personalization ( Discover Weekly, etc. ), and freemium. “ Spotify is both the radio place and the record store, ” he said. The freemium aspect is finical crucial ; Spotify has over 90 million unblock users. It ’ s where 60 percentage of paid users start out. The party ’ south finish is to keep loose users satisfied and not have them feeling like second-class listeners.

But the party is mindful that in late years, it has prioritized monthly subscribers over exempt listeners. “ Over the last several years, we ‘ve made Spotify ’ s premium mobile feel top pass, ” Söderström said. “ The mobile exempt tier has stayed precisely the same since 2014, ” he said, adding that “ discovering music in shuffle mode is a crafty proposition. ” But that ’ s changing with this vamp feel .

One matter Spotify didn ’ t hash out much today was voice. The company has been testing voice commands inside its mobile app, giving users a route to music that ’ s faster than thumbing out whatever it is they ’ rhenium looking for. Söderström said Spotify is investing in voice, but it didn ’ t have any news to share nowadays. And in a very little international rollout at the start of 2018, Spotify released a standalone “ Stations ” app that ’ s entirely dedicated to playlists. He didn ’ metric ton remark on how that factors into the overall scheme. Nor did executives on stage make any mention of hardware ambitions. The mysterious in-car musician was a no display, but we didn ’ thymine expect to see it after Spotify emphasized this would be a software-focused event .
Voice and hardware will have to wait for another event, apparently .

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Category : music

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