Spotify ’ s Today ’ s Top Hits ( TTH ) is the universe ’ second biggest playlist. With over 28 million followers, it ’ s besides the top finish for emerging and established artists across all genres to reach millions of fans and provide them with chart-topping, show-stopping songs each day. And TTH influences more than culture—it has helped kickstart the careers of many emerging artists—like The Kid Laroi, Tate McRae, and Conan Gray —and supported music favorites like Billie Eilish, SZA, and Juice WRLD .
today ’ s top Hits is the leading ball-shaped finish for popular music, supporting artists across all genres and bringing their music to a wide, ball-shaped audience. As Spotify ’ sulfur largest, most external playlist, we identified the opportunity to side Today ’ s Top Hits as our global music stigmatize, complete with a distinct ocular aesthetic and voice. The ocular rebrand consists of a fresh, bluff, colorful invention, including a unique lockup with the TTH acronym, american samoa well as a new brand tagline, “ Hits Made Here. ” The crusade, which centers around a 60-second television, “ The Hit Station, ” celebrates the breadth of artists and tracks that are defining culture today, including hitmakers like Billie Eilish, Travis Scott, Dua Lipa, Bad Bunny, and BLACKPINK .
“ Today ’ s Top Hits is a true expression of music culture today, as defined by the fans, ” said Ned Monahan, Spotify ’ second Head of Global Hits. “ so many factors go into the process of making a birdcall a stumble, and TTH has become a key catalyst and proving ground for a song reaching its wax strike electric potential. Whether you ’ rhenium come forth or established, no matter the genre—TTH gives artists the opportunity to connect with millions of fans across the earth, and fans a destination to support their favorite artist. ”
Check out some celebrated TTH moments in this new vogue :
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nowadays ’ s Top Hits has become so influential due to its divers curation process, which supports respective genres and artists beyond the traditional confines of how democratic music has been defined in the past. It showcases the latest top hits driven by fans, combined with particularly curated picks from editors who analyze music culture, data, and trends. Artists, industry professionals, and fans alike look to Today ’ s Top Hits as representative of what today ’ sulfur music is—and what fans are listening to .
Get to know the world’s top tracks. Stream Today’s Top Hits for the very best in music today.