Daft Punk: how the mystery music masterminds used their robot disguise to take over the world

While Daft Punk ’ s break-up may have been unexpected, the enigmatic nature in how the public were notified was predictable. Announced via the electronic couple ’ mho YouTube channel, an upload titled Epilogue turned out to be a view lifted from their 2006 Electroma film, alongside a song adopt from a track on 2013 ’ s Random Access Memories album .
The pivotal desert scene features a prolong trek by the couple in their immediately recognizable helmets and culminates in one self-destruct while the other walks away. Continuing then what is the pair ’ mho time-honored preference for ambiguity, it indicates a stopping point while refraining from disclosing the denotative details .

Over the by 28 years, Thomas Bangalter and Guy-Manuel de Homem-Christo ( the men behind the helmets ) developed a complex and counterintuitive communication strategy. It was an approach that saw the match hiding behind their alter-egos but going on to conquer the earth of electronic music at the like time.

As the more outspoken of the two, Bangalter has indicated that this method was fundamental to Daft Punk ’ s self-preservation. “ If you can stay protected and get noticed then it ’ south all well ”, he told journalist Suzanne Ely in 2006. What began with Bangalter and de Homem-Christo using assorted masks to hide their discomfort within photoshoots – obscuring rather than projecting a specific persona – was finally resolved when they reinvented themselves as androids .

Robot rock

Like the electronic group Kraftwerk before them, these cyborgs far celebrated the electronic, automatize characteristics of their music, while at the lapp time orchestrated a mythology in junction with technology ’ s all-pervasive influence .
Bangalter even presented an origin floor in which he claimed that the duet ’ s appearance was the leave of an accident. specifically, that the explosion of an electronic music taster in 1999 had transformed them into their automaton interpolate ego. Yet alongside this superhero interpretation, Daft Punk besides cited the conversion as being their reply to fame .

Read more:
Florian Schneider and Kraftwerk helped shape the sound of modern music

“ We don ’ t believe in the star system, ” Bangalter stated. “ We want the focus to be on the music. If we have to create an image, it must be an artificial image. That combination hides our animalism and besides shows our view of the star system. It is not a compromise. ”

Anti-celebrity superstars

In this sense, I believe Daft Punk have become an example of an “ anti-celebrity celebrity ”. Yet despite what they might have claimed, with arena tours and cameos in Disney movies, Bangalter and de Homem-Christo were far from being “ anonymous ” .
Theirs was a stance fraught with contradiction – and one possibly familiar to many working in arts and culture who find their rejection of consumer culture operating within the like market-driven constraints. In Daft Punk ’ mho casing, it resulted in frequently uneasy relationships such as the robots ’ affair in global advertise campaigns, and many Daft Punk interviews issued by media outlets that repeatedly assured us that they rarely give interviews .
The pair ’ s press battle has been particularly cultivated to maintain this “ media reluctance ” narrative. And it became a mutually beneficial placement, perpetuating Daft Punk ’ s anti-stardom position while besides enabling publications to claim they had an single .

Got lucky?

For an consultation that may similarly be leery of media saturation – and what it can indicate in terms of “ selling out ” – this notion of Daft Punk ’ s interaction being rare, suggest and immaterial to the supposed demands of industry may besides have been attractive.

possibly french sociologist Pierre Bourdieu had it right when he said that profits can be derived from “ disinterestedness ”. indeed Daft Punk ’ s market succeeded because of its foreground rejection of the most obvious, unromantic mechanism of commerce .

The Epilogue video message is then a fit end, highlighting farness and fastening, anonymity and familiarity, and all delivered by a self-destruct automaton with no accompanying weight-lift release. It competently concludes Daft Punk ’ s bequest of technology-assisted public date. Over and out .

source : https://kubet.io
Category : music

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