“ How many different types of fans does he have ? How many songs is he going to give you of each type, so that you ’ re satisfy with this extend ? He ’ south trying to deliver for a distribute of different people, ” 40 said. “ I think that ’ s the predicament we find ourselves in, which is trying to make music for everyone and to make certain all the different types of fans are satisfied. ” Certified Lover Boy besides ties into Drake ‘s deal with Nike, reportedly worth $ 460 million. In December, the knocker launched a Certified Lover Boy capsule with Nike – arrant with bootleg CDG socks — and we recently scoped an early look at Drake ‘s approaching Nike Air Force 1 collab, which is named — what else ? — “ Certified Lovery Boy. ” That initial merch uncover came a week after Champagne Papi dropped the star-studded visuals for “ Laugh nowadays Cry Later, ” featuring Lil Durk. “ Laugh nowadays Cry Later off my following studio apartment album CERTIFIED LOVER BOY, ” he wrote on Instagram for his 70 million followers. therefore far, it ‘s the merely single issued from Certified Lover Boy. Kevin Durant, Odell Beckham Jr., and Marshawn Lynch made cameo in The “ Laugh nowadays Cry Later ” video. In the trot, the Lover Boy deed was briefly referenced on the back of Drake ’ south Nike jersey in a scene. At the end of the Dave Meyers-directed trot, the initials “ CLB ” and a rose appeared on the screen, which was the first gear touch at the album championship. There is presently very little information available about Drizzy’s latest other than that it will be released through OVO Sound and Drake ‘s mysterious Frozen Moments imprint. Drake stoked the flames of rumor by appearing on Sound 42 ‘s Friday Friday radio picture in early August to tease a bit more information. “ Album ‘s cooked, ” he said over a dubby instrumental open frame between tracks. “ Looking ahead to delivering it to you. ”
social media gossip suggested that Drake is prepping the record ‘s dismissal for August 5 or 6, direct contest for Kanye ‘s DONDA. Of path, neither album dropped and, rather, Drake and Kanye got into some kind of unilateral gripe. On August 10, though, LeBron James posted an Instagram Story declaring that “ CLB Coming Soon People. My brother ai n’t FN around. ” unfortunately, the statement was n’t accompanied by any new audio previews. rather, Drake ‘s “ 4PM in Calabasas “ played in the background. Drizzy responded to LeBron ‘s report with a repost and bustle of emojis. then, hot on the heels of Kanye West ‘s latest DONDA listening party, Drake reclaimed the limelight by announcing the secrete date of his approaching LP, Certified Lover Boy. During the last weekend of August, a broadcast of ESPN’s SportsCenter was interrupted with a cryptic nip of a faceless figure holding up a cardboard sign reading “ CLB September 3. ” A example tell Rolling Stone that the mysterious teaser can be taken “ at face value. ”
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Drake then formally confirmed the September 3 turn date for Certified Lover Boy on Instagram a couple days by and by. In addition to confirming the let go of date via Instagram, Drake shared a ocular of fraught emoji women and tagged Damien Hirst. This prompted some to speculate that the emoji-heavy graphic will be the covering of the approaching LP and that Hirst had something to do with it. Neither is confirmed, of course, though the tag of Hirst surely implies that the artist will play some separate in the LP ’ s unblock .