Dell Publishing is an american english publisher of books, magazines and comic books, that was founded in 1921 by George T. Delacorte Jr. with $ 10,000 ( approx. $ 145,000 in 2021 ), two employees and one cartridge holder title, I Confess, and soon began turning out dozens of pulp magazines, which included penny-a-word detective stories, articles about films, and chat up books ( or “ smoochies ” as they were known in the slang of the day ). During the 1920s, 1930s and 1940s, Dell was one of the largest publishers of magazines, including pulp magazines. Their line of temper magazines included 1000 Jokes, launched in 1938. From 1929 to 1974, they published comics under the Dell Comics line, the majority of which ( 1938–68 ) was done in partnership with western Publishing. In 1943, Dell entered into paperback book publish with Dell Paperbacks. They besides used the bible imprints of Dial Press, Delacorte Books, Delacorte Press, Yearling Books, and Laurel Leaf Library .
Paperbacks [edit ]
Dell ‘s earliest venture into paperback print began because of its close association with western Publishing. William Lyles wrote, “ Dell needed newspaper, which Western had in 1942, and because western by this clock time needed print exercise, which Dell could supply in the form of its fresh paperback line. so Dell Books [ 1 ] was born, created by Delacorte of Dell and Lloyd E. Smith of Western. ” [ 2 ]
Reading: Dell Publishing – Wikipedia
Dell began publishing paperbacks in 1942 at a time when mass-market paperbacks were a relatively newfangled idea for the United States market—its principal rival, Pocket Books, had only been publishing since 1939. An examination [ whose? ] of paperback books available at this time shows no consensus on calibration of any feature ; each early party was attempting to distinguish itself from its competitors. Lyles commented, “ Dell achieved more assortment than any of its early on competitors. It did so, at inaugural, with an immediately identifiable format of vibrant airbrushed covers for its predominantly genre fabrication, varying ‘eye-in-keyhole ‘ logos, maps on the back covers, lists of the books ‘ characters, and ‘tantalizer-pages ‘. The design was merchandising genius ; it successfully attracted buyers, it sold books. ” [ 2 ] The first four books did not feature maps on the back cover ; this began with Dell # 5, Four Frightened Women by George Harmon Coxe. ( A later re-issue of Dell # 4, The American Gun Mystery by Ellery Queen, added a map. ) The map was meant as an aid to the subscriber, to show the location of the star activity of the fresh. Some were fabulously detailed ; others slightly stylized and outline. The books were about immediately known as “ mapbacks “, and that terminology has lasted among collectors to this sidereal day. [ 3 ] The maps were “ delicate and detail ”. [ 4 ] The novels in the mapback series were primarily mysteries/detective fiction but ran the gamut from romances ( Self-Made Woman by Faith Baldwin, # 163 ) to science fabrication ( The First Men in the Moon by H.G. Wells, # 201 ), war books ( I Was A Nazi Flyer by Gottfried Leske, # 21 and Eisenhower Was My Boss by Kay Summersby, # 286 ), many Westerns ( Gunsmoke and Trail Dust by Bliss Lomax, # 271 ), joke books ( Liberty Laughs, Cavanah & Weir, # 38 ) and even crossword puzzles ( Second Dell Book of Crossword Puzzles, erectile dysfunction. Kathleen Rafferty, # 278, one of the rarest titles today ). There were a few movie link editions ( The Harvey Girls by Samuel Hopkins Adams, # 130, and Rope as by Alfred Hitchcock, # 262 ) and the periodic undertake at more artistic non-genre fabrication ( To A God Unknown by John Steinbeck, # 407 ). Novels which are nowadays hanker forget, by largely stranger authors ( Death Wears A White Gardenia, by Zelda Popkin, # 13 ) are in the same series as valuable master paperback editions of celebrated authors ( A Man Called Spade, by Dashiell Hammett, # 90 ). “ The back breed map was very popular with readers and remains popular with collectors … the Dell “ mapbacks ” are among the most long-familiar vintage paperbacks. ” [ 3 ] In the early 1950s, as serial numbering reached the 400s, Dell began updating the appearance of its books. In 1951, the bet on cover maps began to be gradually replaced with conventional text and “ endorsement ” covers. [ 3 ] Some former, more conventionalized maps were the product of Milton Glaser and Push Pin Studios. These innovations were brought in by editor-in-chief Frank Taylor. He introduced classics in paperback book phase under the umbrella imprint “ laurel Editions ” [ 5 ] which included the Laurel Henry James series and the Laurel Poetry Series, the latter edited by the distinguished poet Richard Wilbur. In the early 1960s the Dell Purse Book series of pocket-size information books on a wide range of topics was launched. [ 6 ]
Dell Ten Cent Books [edit ]
At about this time, Dell launched two ephemeral experiments which are besides considered identical collectible, Dell First Editions and Dell Ten Cent Books. The Ten Cent Books, 36 in all, were thin, paperback-sized editions containing a single unretentive floor told in only 64 pages ( advertised as “ besides abruptly for democratic offprint at a higher price ” ), such as Robert A. Heinlein ‘s Universe ( 1951 ). Dell First Editions included novels by John D. MacDonald, Fredric Brown, Jim Thompson, Elmore Leonard and Charles Williams.
Read more: Progressive pop – Wikipedia
comedian strip reprints [edit ]
In 1947, Dell published two countless paperbacks based on newspaper amusing strips, Blondie and Dagwood in Footlight Folly and Dick Tracy and the Woo Woo Sisters. Both are democratic with collectors today. [ 3 ] Dell was besides the publisher between 1982 and 1987 of the serial Twilight: Where Darkness Begins .
Dell today [edit ]
Dell Publishing no long exists as an independent entity. Dell was acquired by Doubleday in 1976. [ 7 ] Doubleday was acquired by Bertelsmann in 1986, who formed Bantam Doubleday Dell as its US subsidiary company. [ 8 ] Bertelsmann acquired Random House in 1998 and renamed its US business after the acquisition. [ 9 ] After the amalgamation, Bantam was merged with Dell Publishing. [ 10 ] In 2001, Random House purchased Golden Books ‘ ledger publish properties [ 11 ] efficaciously reuniting the remnants of Dell and western Publishing. Bantam Dell became separate of the Random House publishing group in 2008. [ 12 ] Ballantine Books was merged with Bantam Dell in 2010. [ 13 ] In 2013, Random House merged with Penguin to form Penguin Random House. [ 14 ] Dell Magazines was sold in 1997, and it silent exists as a major publisher of puzzle magazines, besides publishing science fabrication, mystery and horoscope magazines .
Imprints [edit ]
- Dial Press
- Delacorte Books or Delacorte Press
- Yearling Books
- Laurel Leaf Library
See besides [edit ]
References [edit ]
- Official website
- LOC.gov: Dell Paperback Collection — The Rare Book and Special Collection Division at the Library of Congress.