Viagogo – Wikipedia

Viagogo is a London -based slate central and ticket resale ship’s company. It was founded in 2006 by Eric Baker, the co-founder of StubHub. Viagogo is backed by venture capital investment firm Index Ventures deoxyadenosine monophosphate well as Brent Hoberman, the co-founder and former CEO of, and Jacob Rothschild, 4th Baron Rothschild. [ 1 ] In February 2020, it acquired Stubhub. [ 2 ] [ 3 ] [ 4 ] The company has been criticized for inflation via ticket resale, lacking transparency, and in some cases, having sold counterfeit tickets. These controversies have led to legal action in some of the countries where Viagogo operates, and besides led the UK Competition & Markets Authority to orderliness changes to Viagogo ‘s operations.

history [edit ]

Viagogo was founded in 2006 in London by Eric Baker, the co-founder of US-based StubHub. [ 5 ] [ 6 ] It was established to provide an on-line market that allows consumers to buy and sell tickets to sports, music, theater and comedy events. The company ‘s establish included partnerships with Chelsea F.C. and Manchester United F.C. offer season ticket holders the luck to sell tickets to matches they could not attend to other club members, without having to lend their temper card. [ 5 ] Manchester United ended its commercial agreement with Viagogo in 2011. [ 7 ] In September 2013, Viagogo launched in Australia. [ 8 ] The plunge was accompanied by two new partnerships with Melbourne-based AFL clubs Collingwood and Richmond. [ 9 ] In the like month, research commissioned by Viagogo revealed that Britons had lost £50 million to ticket imposter over the preceding twelve months [ 10 ] and 500,000 Australians had been the victims of ticket imposter, with 81 % of cases resulting from transactions on eBay and Gumtree. [ 11 ] On 25 November 2019, Viagogo announced its purpose to acquire the U.S.-based StubHub ( which was co-founded by Baker ) for US $ 4.05 billion, [ 12 ] and in April 2020 a full investigation by the Competition & Markets Authority was launched in the U.K. [ 13 ] The CMA reported on 2 February 2021 that the StubHub fusion gave resurrect to rival concerns and required Viagogo to sell the StubHub International business. [ 14 ]

Partnerships [edit ]

The caller has partnerships with sports properties in football, cricket, rugby, tennis, and wrestling. Under british law, unauthorized re-selling of Premier League and other football tickets is illegal, a restriction introduced by the british government to prevent vandalism. [ 15 ] By working with the Premier League clubs to obtain official authority, Viagogo is permitted to resell tickets to the clubs with which it works. In 2012 Viagogo extended its european ticket agreement with multiplatform sports media company ESPN. [ 16 ] Viagogo was the official tag marketplace for the diverse music festivals in 2013, including the Isle of Wight Festival, the Boyzone twentieth Anniversary Tour, [ 17 ] the Benicàssim Festival and Weekend Festival. In 2014, Viagogo partnered with SFX Entertainment [ 18 ] and in 2015 with the australian Soundwave festival, [ 19 ] Ultra Beach Bali and Ultra Japan. In 2016, Viagogo was announced as the official ticket partner of Ultra Singapore 2016. [ 20 ]

criticism and legal action against Viagogo [edit ]

Although Viagogo offers some tickets at confront value it is well known for vastly inflating prices for events. [ 21 ] They have been accused of trying to manipulate on-line reviews after hundreds of people complained on Trustpilot that the company had ripped them off. [ 22 ] They have besides faced criticism after they resold charity tickets to an Ed Sheeran cancer profit concert at highly hyperbolic prices. [ 23 ] In February 2018, Viagogo was found to have been marketing tickets for a non-existent performance by a hungarian stand-up comedian for about twice the normal price. [ 24 ] In early 2011, Viagogo sold personalize tickets for Take That ‘s 2011 Progress enlistment to german customers. Some people were not able to enter the concerts in Hamburg and Munich. [ 25 ] A german motor hotel banned Viagogo from claiming that the cogency of the Take That tickets is “ 100 % guaranteed ”. [ 26 ] They were involved in a legal struggle with the UK Rugby Football Union ( RFU ) after they sold tickets which the RFU had forbidden from being resold for profit. Viagogo lost the initial test and an appeal in the lower courts in December 2011, [ 27 ] resulting in the publish of a Norwich Pharmacal order. In November 2012, fake tickets to a Mumford & Sons concert in Portsmouth with a face value of £23.50 were sold for improving to £200 on Viagogo ‘s impregnable market. In an interview with the BBC, a spokesperson asserted that this was a rare occurrence and all buyers would soon be offered a refund or tickets to a future concert. [ 28 ] In August 2017, the Australian Competition & Consumer Commission launched legal action against Viagogo with “ allegations it made false or misinform representations, and engaged in misleading or deceptive conduct by failing to disclose solid fees included in the price of tickets. ” [ 29 ]

In August 2018, New Zealand ‘s Commerce Commission sued Viagogo after it sold non-existent tickets for a Bruno Mars concert for NZ $ 700. [ 30 ] On 27 November 2018, the UK Competition & Markets Authority stated that Viagogo had, effective 17 January 2019, agreed to perform a “ comprehensive examination pass ” of its services in order to improve their transparency, and strengthen the guarantees it provides to consumers. Among other changes Viagogo agreed to list the identity of the seller and whether they are a professional trader ( defined as performing more than 100 sales in a year ), vitamin a well as seat numbers and the original face value of the slate, and any risk that the ticketholder may be turned away due to resale restrictions. In addition, the company was required to cease using misinform indications of how many seats remain for an event, and not to advertise ticket sales for events whose ticketing policies restrict resale. [ 31 ] A class action lawsuit has been filed against the party in Israel. [ 32 ] The company is the alone ticket resale site to have refused to work with Arctic Monkeys and Ed Sheeran to prevent ticket touts reselling tickets for their tours. [ 33 ] In May 2018, the UK ‘s Minister for Culture, Communications and Creative Industries, Margot James, told BBC Radio 5 Live listeners planning to buy from secondary ticket sites, “ do n’t choose Viagogo – they are the worst ”. [ 34 ] She gave this advice after the ad Standards Authority asked National trading Standards to investigate Viagogo ‘s alleged breaches of UK advertise rules about making any extra fees clear. [ 34 ] Viagogo is nobelium longer under probe by trade standards after complying with the ASA rule. [ 35 ] In August 2018, the UK Competition & Markets Authority confirmed it would be seeking court action against Viagogo following concerns that it is breaching consumer protection law. [ 36 ] In 2018, the swedish Consumer Agency received 132 reports about the company, making it the one-seventh most report business engage in Sweden. A frequent criticism was that customers felt stressed and pressured into finishing their purchases. [ 37 ] In March 2019, the Department for Digital, Culture, Media and Sport warned consumers not to buy or sell tickets through Viagogo. [ 38 ] In July 2019, the UK Competition and Marketing Authority began legal proceedings against Viagogo for contempt of court as a result of the company ignoring repeated warnings to comply with consumer law. [ 39 ] Later that month, Google announced that it would no longer permit paid advertising by Viagogo, with a spokesperson stating “ When people use [ Google ] for assistant in purchasing tickets, we want to make sure that they have an experience they can trust. This is why we have stern policies and take necessary action when we find an advertiser in breach. ” [ 40 ] Google has since resumed advertise for Viagogo. In October 2020, the Australian Competition & Consumer Commission fined Viagogo AU $ 7 million for misleading consumers, stating that they were an “ official ” seller of tickets to particular events, that certain tickets were scarce and for failing to disclose a 27.6 % booking fee until late into the book work. [ 41 ] [ 42 ] [ 43 ] [ 44 ] In 2021, complaints were received by the agency WellingtonNZ concerning Viagogo overpricing tickets to the musical Jersey Boys and the artwork event Van Gogh Alive. [ 45 ] As at February 2021 the New Zealand Commerce Commission is continuing to pursue legal carry through against Viagogo for false representations about ticket prices, their scarcity and the cogency of tickets sold. [ 45 ]

Legal and politics actions [edit ]

Drip price [edit ]

Viagogo sells secondhand tickets. During purchase, one price is shown up front which does not include extra costs such as value-added tax or engagement fees. [ 37 ] [ neutrality is disputed ]

high gear coerce sales tactics [edit ]

The customer is presented with respective messages about tickets being about to run out and in the user interface, the “ retain ” push button jumps and a timer keeps counting down. According to executive Chris Miller, the messages are intended to show customers they are visiting a “ active market place ” and helps buyers to “ make an inform decisiveness ”. [ 37 ] During a test where three tickets were purchased, the average transaction took approximately ten minutes to complete which did not leave time to read the purchase conditions. Once the transactions were completed, the average price paid was about twice that charged by official tag sellers. [ 37 ] [ neutrality is disputed ]

legislation [edit ]

In the UK, Labour MP Sharon Hodgson ‘s proposal that legislation be introduced to cap resale prices at 10 % higher than their expression value was rejected by the Department for Digital, Culture, Media and Sport. [ 69 ] After the company failed to appear before the polish, Media and Sport Select Committee of the UK Parliament in March 2017, Hodgson and colleague committee member Nigel Adams visited its London headquarters the follow July, but the party was turned away. [ 70 ] [ 71 ]

References [edit ]

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